Branding
Marine Warehouse, established in 1995, had not updated their website or brand identity in nearly three decades. When tasked with their redesign, I worked to modernize the company’s look and feel while preserving its character. The challenge was finding the right balance—refreshing the brand to appeal to today’s audience without oversimplifying its identity. Now, I work directly with the IT manager to develop a new site implementing this new brand identity.
A calming identity that leans into quiet elegance and subtle textures. The layout, soft color palette, and refined type choices create a soothing visual rhythm, echoing the personalized, sensory experience the spa offers. Every element feels intentional—grounded in care, but elevated by simplicity.
The logo uses the primary font Semiotic Demo for a bold, stylized look, paired with Cafe de Paris – Sans for clean, readable text. A palette of earthy and retro-inspired tones supports the eco-tech aesthetic. The design incorporates a lightbulb icon as the “O” in “Eco,” symbolizing innovation and green energy. Repeating patterns, mobile mockups, and alternate logo treatments reinforce a cohesive and flexible identity system.